PASAY CITY, Philippines – Sesame
Street, the famous and
well-loved children’s television program in the
world, turns 50. As part of its golden celebration, Heroes Pte
Ltd has partnered with Sesame Workshop, debuting
the first-ever Sesame Street Run Tour on August 17, 2019,
at SM by the Bay in Pasay City.
Entitled “Sesame Street’s 50 Years and Counting Run”, this historic
running event’s first kick off will happen in the Philippines. The
revelry will continue as Sesame Street goes to other Southeast Asian
countries – Thailand, Malaysia, Indonesia, and Singapore.
In line with the five splendid
decades of Sesame Street, the run will feature a five-kilometer family fun
run across all ages. On its 50th
birthday, witness Sesame Street Giant Birthday cake blowout before
the flag off with a special countdown by Count Von Count. Get showered with
Abby’s Magic Dust before running into a fun-filled 5KM Sesame Street
Run. Meet Sesame Street characters like Elmo, Big Bird, Cookie
Monster and the gang at the starting line and relive childhood
memories.
After the run, Sesame Street
will treat its participants to many exciting activities that they will surely
love. For five decades, we have seen how Sesame Street
made learning fun for children.
Learn road safety as the Metropolitan Manila
Development Authority (MMDA) will take the participants to an engaging
obstacle course activities. Recently, Sesame Street has forged ties with the MMDA
to help disseminate proper information regarding
safety concerns in a child-friendly manner. This partnership with the MMDA
has also aimed at heightening public awareness of the agency’s key functions –
road safety, traffic education, environmental care, solid waste management, and
public safety.
Joining this once in a lifetime
race will give its participants exclusive access to Sesame
Street’s 50 Years and Counting’s irresistible merchandise items. Get these
limited-edition products – smart scarf which can be worn in different
styles, light and breathable drifit shirt, a functional bag, a
trucker cap, and sunglasses by signing up for any of these runner’s
entitlement: Go Cute with Elmo
(P1400.00), Go Hungry with Cookie Monster (P2300.00), Go Magic with
Abby Caddaby (P3100.00), or Go Big with Big Bird
(P4000.00). Avail of a group discount by
signing up five (5) or more friends to get a 10
percent discount. For children who are born on August 18, 2015, and after,
they are eligible to FREE admission (without any entitlement). They must be
accompanied by a registered adult.
Participants will
also receive free healthy cookies from Cookie by the Bucket, the
official cookie partner of Sesame Street Run Tour. There will be a
traditional Piñatas courtesy of Piñata Party PH to complete the birthday party.
Get to sing and dance with Sesame Street’s furry friends during
the meet and greet. Interact with family and friends at several
booth-sponsored activities from its generous sponsors. Savor fondest
memories of this run by having photos taken at Sesame Street’s photo
booth.
Participants can also
purchase these Sesame Street’s 50 years design merchandise
separately by ordering online or with our Official Timer and Registration
Partner - Garmin Philippines. Sesame Street Run Tour’s on-site
registration is now available at selected Garmin Philippines branches
– SM Mall of Asia, SM Megamall, Glorietta 5, SM North EDSA, and
Alabang Town Center. Meanwhile, online registration is still ongoing.
Visit www.sesamestreetrun.com and sign up to experience
Sesame Street’s exciting birthday treats.
Registration ends on
June 30, 2019. Claiming of the race kits and limited-edition
merchandise will happen one week before the event at SM by the Bay in
Pasay City.
The Sesame Street Run Tour in the
Philippines is brought to you by Heroes in partnership with the MMDA.
Special thanks to our official venue partner, SM By the Bay and SM Mall of
Asia, official registration partner and timer, Garmin Philippines, official
cookie partner, Cookie by the Bucket and official piñata, Piñata Party PH.
This run is also powered
by Aldenver Marketing, Inc.,
the local event agency partner of Heroes.
For
more information regarding the Sesame Street Run Tour in the Philippines,
please contact Ms. Veronica Ramos of Aldenver Marketing at 0927-8484533 or
0998-9565231 or e-mail her at aldenver.veronicaramos@gmail.com. For
other announcements and updates, visit Sesame Street Run Tour on Facebook and
Instagram.
Image credits: Sesame Street Run Facebook page. Sesame Street Run Tour Facebook page
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